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Master of Science in Business: Marketing

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Graduate thesis

Master of Science in Business: Marketing

The Master of Science in Business with a concentration in Marketing is designed to equip graduate students with advanced analytical marketing skills and practical experience in marketing project management. The program provides a solid foundation across various key areas, including brand and product management, logistics and supply chain management, marketing research and analysis, management consulting, project management, professional selling, sales management, retail management, services marketing, and buying.

The primary goal of this specialized program is to develop expertise in marketing analysis and communication, enabling students to support business marketing strategies and make informed marketing decisions in corporate, public, and private organizational settings. Students will gain essential decision-making skills and learn to apply advanced quantitative and analytical tools. They will also learn to assess and respond to complex political, cultural, legal, and technological issues, all of which are critical to navigating the multifaceted landscape of marketing both within and beyond the corporate environment.

Program Objectives
Career Opportunities
Thesis
  • Apply critical thinking and reasoning skills to identify problems and to develop problem-solving abilities within the business context.
  • Develop potential, enabling them to face the future with confidence and determination.
  • Prepare for leadership and service within a broad spectrum of business and business-related arenas.
  • Acquire the tools specific to business processes and procedures and the capacity to understand the principal theory, significance and practical applications related thereto.
  • Develop a solid understanding of the functional components of business – economics, marketing, accounting, finance, law, management, thus enabling the graduate to assume managerial trainee and like positions, in which they will have the occasion to grow and develop further.
  • Apply theoretical knowledge to the solution of real-life (field related) problems both individually and through teamwork within the context of a variety of active learning environments.
  • Develop strong communication skills with due emphasis on the tools of effective writing.

Graduates in Administration

Graduates in Administration will be well-prepared to take on management trainee roles in the corporate sector, industry, government, and other professional fields. Alternatively, they will be ready to take on greater responsibilities within their current roles. Additionally, those who choose to further their education will be academically equipped to pursue graduate studies in business or a wide range of related disciplines.

Improve your Career standing

AUF students gets professional knowledge that is distinguished and renowned accepted across the world. Students of AUF are offered handsome salary packages by reputed companies across the world

Study and Discover

Our courses give a great exposure to students to a great number of researches and latest technological advancement. Studying at AUF encourages innovative and self-governing thinking of students and professionals.

AUF offers

Distinctive degree programs to working adults globally. Our programs are rigorous ensure that our students are accepted and recognized globally through their academics.


AUF faculty

Comprises some of the brightest minds in academics as well as industry. These leaders have devoted their time and expertise to the university to design a curriculum that supports the busy life styles of today's working adults.

Our intensive

Focused programs provide the opportunity for you to explore specific topics in-depth on a daily basis. We provide you the flexibility to design your own academic schedule while maintaining academic integrity.

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