The Bachelor of Science program in Business with a focus on Marketing equips students with a deep understanding of marketing concepts and strategies, both strategic and tactical. The program provides the tools needed to identify and meet consumer needs effectively. It emphasizes specialized skills in selling, advertising, retailing, and market research, which are key components of the training. Students engage in analyzing current marketing theories and practices, covering areas such as general marketing, international marketing, and sales. Coupled with core business courses, this program prepares students to understand the role and impact of marketing within the broader economy, with a strong grasp of strategic approaches.
Enhance Critical Thinking and Problem-Solving Skills: Cultivate the ability to identify challenges and develop effective solutions within the business environment through analytical reasoning.
Build Confidence and Determination: Develop personal potential, empowering graduates to approach the future with assurance and a strong sense of purpose.
Prepare for Leadership Roles: Equip graduates for leadership and service across a wide range of business and related fields, positioning them for success in diverse professional arenas.
Master Business Processes and Theories: Acquire the specific tools and knowledge necessary to understand core business theories, their significance, and practical applications in real-world scenarios.
Gain Comprehensive Business Knowledge: Develop a solid foundation in key business areas—economics, marketing, accounting, finance, law, and management—enabling graduates to step into managerial trainee roles and other entry-level positions with growth potential.
Apply Knowledge to Real-World Challenges: Utilize theoretical insights to solve real-world problems, both independently and collaboratively, in various dynamic learning environments.
Develop Strong Communication Skills: Hone effective communication abilities, with a particular emphasis on mastering the tools for clear and impactful writing.
AUF students gets professional knowledge that is distinguished and renowned accepted across the world. Students of AUF are offered handsome salary packages by reputed companies across the world
Our courses give a great exposure to students to a great number of researches and latest technological advancement. Studying at AUF encourages innovative and self-governing thinking of students and professionals.
Distinctive degree programs to working adults globally. Our programs are rigorous ensure that our students are accepted and recognized globally through their academics.
Comprises some of the brightest minds in academics as well as industry. These leaders have devoted their time and expertise to the university to design a curriculum that supports the busy life styles of today's working adults.
Focused programs provide the opportunity for you to explore specific topics in-depth on a daily basis. We provide you the flexibility to design your own academic schedule while maintaining academic integrity.